designed one-on-one in a private studio. no sales floor, no compromise.
custom engagement rings • calgary
★★★★★ 5.0 from 30 verified Google reviews
A more personal, low-pressure way to design your engagement ring.
Built around your priorities and your budget — not selected from a showcase. We guide you through every step, from concept to final piece.
In-person in Calgary • Virtual across Canada • By Appointment Only
recent work
From concept to finished ring
Concept Sketch
Design
Final Ring
Most projects move from first consultation to a finished ring in 6–12 weeks. The timeline depends on design complexity and stone sourcing — both are discussed upfront so there are no surprises.
A Private, Design-Led Approach
One designer. One client.
No sales floor.
You work directly with the designer from first conversation to final piece — no handoff, no upselling, and no pressure to decide on the day.
Calm & Private
A guided, one-on-one process, without a traditional retail environment.
Direct Access
One-on-one consultations direct with the designer to explore ideas, stones, and proportions
Clear Pricing
A full quote before any design work begins. No surprises.
Flexible Meetings
In-person in Calgary or virtual across Canada, by appointment.
transparent pricing
What does a custom ring cost?
Custom rings at West of Fourth typically begin around $4,000, with most projects falling between $5,000 and $12,000. The final cost depends on your centre stone, metal type, and design — all of which are discussed transparently before any work begins.
Custom doesn't mean more expensive. Because the ring is built around your priorities, more of your budget goes toward the stone and materials — not a pre-made design you're adapting.
how it works
Three simple steps
01
Meet in-person in Calgary or virtually. Share your ideas, budget, and any inspiration. No pressure, no commitment required.
consultation
02
design & stone selection
Hand-drawn sketches, 3D renderings, and wax models based on your direction. Review, give feedback, and refine until it’s right. Stone options sourced and presented.
03
Once approved, your ring is crafted to spec with updates throughout and a final quality review. Most rings are completed within 6–10 weeks of design approval.
crafting your ring
Guided By Your Style & Budget
Stone Options & Sourcing
Stone selection is part of the process — sourced and presented based on your direction.
Diamonds
Natural and lab-grown, in classic cuts as well as antique and uncommon shapes — rose cuts, old mine cuts, and other vintage-inspired forms.
Black Diamonds
Modern, minimal, and bold. Strong visual contrast and a refined, architectural look within custom structures.
Sapphires
A full spectrum — blue, green, teal, yellow, pink, bi-colour. Durable, well suited to daily wear, with far greater colour expression.
Additional Gemstones
Spinel, tourmaline, aquamarine, morganite, and more — selected for hue, clarity, durability, and individual character.
Montana Sapphires
Muted, natural palettes — soft blues, smoky greens, teal and steel tones. Each stone unique, quietly distinctive.
Heirloom Stones
Existing diamonds and gemstones carefully assessed and thoughtfully reused — meaningful pieces reimagined in a new setting. You can find more info on our jewellery Redesign page here.
Salt & Pepper Diamonds
Internal markings create an organic, textured look — from soft grey to deep, storm-like tones. Each stone visually distinct.
Metals & Settings
Platinum and golds in every tone, paired to your stone and design — guided to balance beauty, longevity, and budget.
Designed With Experience and intention
West of Fourth is led by Melissa Mitchell, a Calgary-based custom jewellery designer with over a decade of experience in bespoke design and gemstone sourcing. Melissa holds Graduate Diamonds, Coloured Stones, and Applied Jewellery Professional (AJP) diplomas from the Gemological Institute of America.
Every project is guided personally from first conversation to final piece. You’ll work directly with the designer throughout.
CLIENT REVIEWS
“I came in with very little knowledge about jewelry design, but she walked me through every step of the design with patience and clear explanations... She took the time to understand exactly what I was looking for and turned my ideas into a piece even better than I ever imagined.”
“My wife waited 20 years for this ring so needless to say, I needed to nail this... Melissa completely nailed it.”
ready to start?
Begin with a conversation.
Whether you have a full vision or just a starting point, the first step is a conversation. No commitment, no pressure.
In-person in Calgary • Virtual across Canada • By Appointment Only
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