the custom design process
A calm, collaborative approach to custom jewellery design.
At West of Fourth, custom jewellery is designed one-on-one, with clarity, intention, and thoughtful guidance at every stage. Whether you’re creating an engagement ring, redesigning an heirloom, or exploring unique gemstones, the process is designed to feel personal, unrushed, and transparent.
how it works
what makes this process different
Custom jewellery doesn’t have to feel intimidating or transactional. West of Fourth was built to offer a more thoughtful, one-on-one approach — one that prioritizes clarity, education, and long-term wearability over sales pressure.
The goal is simple: a clear, collaborative process that results in jewellery you’ll want to wear for years to come.
stone options & sourcing
Stone selection is a meaningful part of the custom process — and one of West of Fourth’s core specialties. Rather than limiting clients to in-store selection, stones are sourced intentionally based on design, setting, budget, and personal preference, with clear guidance throughout.
Clients are guided through the differences between stones with clarity and education, so every choice feels informed and confident.
Diamonds
Natural and lab-grown diamonds in a range of shapes, sizes, and qualities. Antique and old-cut diamonds are available, along with distinctive modern cuts such as movals, step-cut marquise, and other less common shapes.
Coloured Gemstones
Sapphires (including Montana), spinel, emerald, and other fine coloured gemstones. Sapphires are typically favoured in rings for their durability.
Alternative Stones
Salt-and-pepper diamonds, black diamonds, and non-traditional options for clients seeking something distinctive.
Existing or Heirloom Stones
Assessment and reuse of stones you already own, thoughtfully incorporated into a new design.
View our gallery of finished pieces →
ready to begin?
Whether you’re designing an engagement ring, exploring unique gemstones, or reimagining an heirloom, the process starts with a conversation.